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By Edgardo Loguercio

BRASILIA, Nov. 24 (Xinhua) -- Cooperation with China and other major developing countries is crucial for Brazil's voice to be heard around the world, said Luiz Recena, executive director of the EBC, Brazil's state-owned broadcaster.

In an interview with Xinhua, Recena said that traditional media are facing the challenge of digitalization and maximization of their online presence with right tools.

"The EBC has great senior executives and young workforce, to whom we are opening space to put their ideas into practice," he added.

"The problem is that, in many parts of the country, we are far behind, not just digitally," said Recena.

However, the Brazilian economic crisis would not allow the EBC to make short-term investments, leading to the growing importance for international cooperation.

"Brazil's partnerships with other developing countries, especially a country like China, are a great opportunity for us to make up for the technological deficit. We must use what is already available to us through cooperation and respond with our content," said the executive.

Recena recalled that his first contact with China's Xinhua News Agency in 1986, when he worked at Empresa Brasilena de Noticias.

Based on this experience, Recena said at a time when China and Brazil are being brought closer by football, football diplomacy should be used to bring the two peoples together.

As a journalist specialized in international affairs, Recena highlighted the role China could play in global affairs in the years to come.

"New alliances will be needed to overcome problems. China can be a great help with its global experience, while Brazil can help in our region," he said.

Despite political and economic crisis in the country, Brazil should reassure its willingness to expand cooperation with its partners, the EBC executive said.

"Our message is that it is time to heal wounds, (and) to unite the people willing to contribute to our country. We must carry on and overcome internal problems."

Recena has participated in a summit of Chinese and Latin American media executives, which was held earlier this week in Santiago, Chile.

Franz Beckenbauer poses for photos with a young Chinese football player in Beijing July 15 Comprar Air Force One Special Field High Botas Blancas , 2015. Franz Beckenbauer shares a moment with retired Chinese footballer Xie Hui in Beijing July 15, 2015. [Photo provided for chinadaily] Franz Beckenbauer shakes hands with young Chinese football players in Beijing July 15, 2015. [Photo provided for chinadaily]

Football Emperor Franz Beckenbauer arrived in Beijing at noon on July 15. Beckenbauer China tour started with understanding China's football, and then developed into communicated with representatives from sports Comprar Air Force One Special Field High Botas Faded Olive , media and commercial sectors, aiming at understanding China sports development from full perspective. He hoped to bring "Camp Beckenbauer" to China to contribute to the development of China sports industry.

Beckenbauer pays great attention to youth football promotion. He believes youth football is the foundation of the sport, and youth education determines the future of sports industry. Hence, Beckenbauer chose youth football as a key to understand China sports industry chain. In the afternoon of July 15th Comprar OFF White Air Force One Low The Ten Todos Blancas , he went to the football fields of Renmin University of China, where he watched the training of 24 young players from the Beijing Dongcheng Football Elite Camp. He was accompanied by retired football star Xie Hui, who played for the German professional football club, Alemannia Aachen Comprar Air Force One Low Cuero Blancas Negras , and Mr. Marcus H?fl, who is the co-founder of "Camp Beckenbauer".

Beckenbauer listened to the introduction of the 24 young players and also watched their training. The players are then divided into 2 teams for demonstration game. Beckenbauer studied the game and provided helpful tips and suggestion to the coach besides him.

"I pay a lot of attention to the development of youth football. The level of youth sports participation reflects the future of a country's sports. Football is the most popular sport all over the world, including in China. I come to China not as a coach, but from the perspective of promoting the sports development" Comprar Hombre Air Force One SF AFOne Mid Botas Ivory , Beckenbauer expressed his interest to media.

"China sports industry is developing rapaidly. Professional sports leagues and federations are seizing the China market. I have strong confidence in the future of China sports industry." Beckenbauer Said. Beckenbauer will meet China sports and business elites in the evening of July 16th, to understand more of the current situation and future development prospects of China sports industry.

Beckenbauer established "Camp Beckenbauer" in 2013. Camp Beckenbauer as a forum is "A Neutral Platform for Global Decision Makers of Sports, Business, and Society" Comprar Hombre Air Force One Low Suede Rojos Blancas , to inspire and "Evolve New Way of Thinking and Simultaneously Develop Goal Oriented Solutions and Trigger (Positive) Changes". Some of the goals and innovative solutions for "Notable Challenges Facing the Global Sports Business" will be developed jointly with YLS (Young Leaders in Sports Summit), set up in collaboration and partnership with WHU Graduate School of Management (a full time associate professorship at the Center for Sports and Management), in a scientific and quantifiable manner.

"Camp Beckenbauer" not only connects the world with sports more closely, but also influences social development Comprar Hombre Air Force One Low Hyper Azul Sail , education and fashion, and aims to cultivate young sports commercial management talents.

The platform brings elite entrepreneurs, sports celebrities, media Comprar Mujer Air Force One High X girl Todos Rojos , fashion brands, government officials, and academics all over the world together to share experience and resource.

Guests to the "Camp Beckenbauer " summit includes IOC President Thomas Bach, Bayern Munich CEO Karl-Heinz Rummenigge etc. Adidas Comprar Hombre Air Force One High Supreme SP Rojos Blancas , Mercedes Benz, the German. Wholesale Cheap Jerseys Wholesale Custom Jerseys Cheap Authentic Jerseys Cheap Throwback Jerseys Cheap NFL Jerseys From China Cheap NFL Jerseys Wholesale Cheap NFL Jerseys Wholesale Cheap NFL Replica Jerseys Wholesale Jerseys Wholesale Jerseys From China

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