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Do you know what's one of your most profitable skills as a coach and entrepreneur? You either make money or save money by mastering this skill. You make it if you become really good at it; and you save it if you can come up with a rough draft and pass it on to an expert for improvement. I discovered this early on in my business and even though I haven't completely mastered the skill Leon Draisaitl Oilers Jersey , it always saves me a lot of time, money and frustration just being able to pass the rough draft to my copywriter. Many people struggle even with the rough draft, so let me give you a simple formula to follow, which is going to make a huge difference in your business. One of the missions of a coach is to find out the strength and unique ability of a client and to nurture and strengthen it. My 12-year old son claims to be consistently bored with the anything that has to do with business, coaching, marketing or anything else I attempt to teach him. So when I saw him spend 40 minutes working on something with total focus and great interest, I took notice or go to The task was to write a sales letter for any product of his choice. He chose to sell Sony Play station 2 and in less than an hour punched out his very first copy. When he was finished, I asked him why he thought he enjoyed this so much (besides writing about the product he was passionate about). When I first thought of giving him this exercise, I pulled out a copy of my favorite book on copywriting, "The Ultimate Sales Letter" by Dan Kennedy. But then I thought, there is no way he was going to read it at this point. I needed something easier and more straight-forward for him to follow. So I came up with a quick formula that was basically like paint-by-numbers. And that's what made it so easy and almost effortless for him to write it. Here's the formula I gave my son to follow: You can see what he came up with at so then I was sitting and thinking, how can I help him strengthen what seems to flow so naturally out of him? We've got a whole summer ahead of us and I'd love to help him develop this skill. One of the most important ways to learn is by watching others you can visit www.web-sales-letter-supreme So what I decided to do is finding and critiques the sales letters written by great (and not so great!) copywriters. I will also teach him to test his copy by trying to sell a small information product using Google Ad Words. By the way, you should run this kind of test before developing any full-blown product or going into a new niche market. Set up an account with Google Ad Words, write a couple of ads Jesse Puljujarvi Oilers Jersey , and point them to a specific web page on your web site. 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